Although TikTok is new in the game as compared to the rest of the social media platforms, it for sure is really popular among Generation Z and millennials. With more than 800 billion monthly active users worldwide, you are just a step away from making a super-fun, creative video and go viral the very next day. However, it also requires you to have a lot of followers who will help you spread your content on the platform. While GrowTok can help you organically grow followers on TikTok every month, you can implement the following strategies as well to boost TikTok engagement and followers:
If you want to reach the right audience specific to your content, you need to ensure that you’re using the appropriate and relevant hashtags. Users usually tend to search for videos they want to watch in the search result using hashtags because it gets easier for them to see all content in one place.
You can search what hashtags other content creators are using for content similar to yours, or you can type a hashtag in the search result that you’re willing to use in your video and see what pops up the most. For instance, if you create beauty-related videos, you can add specific hashtags like #makeuphacks and #makeuptutorials in your caption.
Post at the Right Time
You will be going through some trials and errors in order to find the right time to post your videos. By the right time, I mean the time when your users are most active. You can experiment with posting videos at different times of the day and see the TikTok analytics later that tell you when your followers were most active and engaging with your content. So your content will reach more followers and your video will most likely spread on the platform helping you gain new followers.
Cross-Promote Your Videos
This won’t require you to even spend a few dollars, and you will definitely gain reach for your videos. Let’s say if you have a large number of followers on Instagram, you can ask your Instagram followers to follow you on TikTok. This way, your Instagram followers will become your TikTok followers. You can even post your creative TikTok videos on your Facebook or Instagram account, your followers may get delighted from the videos you make, so the chances are getting a bunch of new followers.
Participate in Trends and Challenges
TikTok is all about getting on the bandwagon of entertaining trends and challenges. People love to see how creative every other user can get in following these trends. Therefore, you should always keep up to date with the latest trends or hashtag challenges. Many dance challenges are popular on TikTok as well, so get ready to be vulnerable.
However, do not do all the challenges blindly. The first and foremost thing you should do is to see if a challenge or trend resonates with the kind of content you create, otherwise, you may even lose your current followers.